Over \u00a3 4 million total donations\n\n\n

In total, BeGambleAware generated donations of almost GBP 4.5 million between the beginning of April and the end of December. Converted according to the current exchange rate, that’s almost five million euros. What at first glance sounds like generous donations on the part of the online gaming industry are, for some gaming companies, more of a peanuts.\n\n\n\n

In principle, BeGambleAware expects that every British gaming company that makes a profit from gaming donates a share of 0.1% of its gross annual turnover to the organization.\n\n\n\n

However, the British Gaming Authority (UKGC) requires its licensees to pay precisely this share of sales to any gambling addiction organization. However, companies can freely choose an organization, so that money does not necessarily have to flow to BeGambleAware. We recently reported on the\n\n\n

Donations can be expanded\n\n\n

The table above shows that in 2020, for example, Flutter Entertainment plc donated an amount of GBP 874,000 to BeGambleAware, with an annual turnover of around GBP 2.14 billion. That is not even the equivalent of 0.05% of the total turnover that the gambling company donates to the gambling addiction aid. It must be mentioned, however, that Flutter Entertainment is also involved elsewhere in order to support other projects financially.\n\n\n\n

The fact is, however, that there should definitely still be room for improvement in terms of donations. Of course, this does not only apply to Flutter Entertainment, but also to all other \u201ctop donors\u201d. After all, gambling addiction is also a big problem in the UK.\n\n\n

Industry leaders want to significantly increase donation amount\n\n\n

More than a year ago, several leading gaming companies announced that they wanted to significantly increase donations by 2023. Specifically, they want to increase the share of donations in total sales (GGR) to 1% by then. At least that’s what Entain, Flutter Entertainment, Sky Bet, bet365 and William Hill announced. That could at least be the first step in order to be able to support the game addiction help even better in the future. On the other hand, the British gaming companies currently have many other construction sites, as Brexit was finally completed on January 1, 2021 and there were numerous effects on the gaming industry.\n\n\n

Conclusion\n\n\n

In total, the gambling companies and supporters donated GBP 4.46 million between the beginning of April and the end of December last year. The three \u201ctop donors\u201d Flutter Entertainment, William Hill and bet365 alone are responsible for around half of the donations. However, the traditional British company William Hill promised last year that it would donate a total of GBP one million by March 2021. That would make William Hill the largest single donor. The fact is that the gambling companies definitely have a responsibility to help combat gambling addiction and donations should be made for this purpose. After all, the companies profit from gambling and thus achieve their sometimes billions in sales.\n","protected":false},"excerpt":{"rendered":"